AMSOIL Dealers embody our spirit of entrepreneurship, and we wouldn’t be here without them. When we introduced the world’s first API-qualified synthetic motor oil in 1972, it languished on store shelves next to its much cheaper conventional-oil counterparts. Consumers hadn’t heard of synthetic oil and didn’t understand its benefits. That all changed with the founding of the Dealer network in 1973. Our Dealers were able to convey the benefits of synthetic lubricants much better than simple product labels, and the company grew exponentially.