AMSOIL Becomes Official Oil of the Sturgis Motorcycle Rally

AMSOIL INC. of Superior, WI has signed an agreement with the City of Sturgis to become the Official Oil of the Sturgis Motorcycle Rally. With the stroke of a pen the leading motorcycle oil has become a partner with the leading V-Twin Rally.

“This is a great way for AMSOIL to place its brand in front of a significant audience. We are very pleased to partner with the City of Sturgis in this manner,” said Dean Alexander, Executive VP and General Manger of AMSOIL INC. who is himself a Harley rider and Sturgis regular. “Sturgis draws the world’s most knowledgeable and dedicated motorcycle riders and AMSOIL products deliver the performance and protection these riders demand, especially during the hot weather typical of the Sturgis motorcycle rally. It’s a good fit.”

AMSOIL motorcycle oils are formulated with high performance additive technology, providing exceptional multi-functional benefits for the special requirements of motorcycle applications including reduced operating temperatures and unsurpassed protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chaincases.

AMSOIL 20W-50 Synthetic Motorcycle Oil is recommended for Harley-Davidson, Buell, Victory, Ducati, BMW, Aprilla and Triumph motorcycles calling for a 15W-50 or 20W-50 viscosity. AMSOIL 10W-40 Synthetic Motorcycle Oil is available for all makes calling for a 10W-40 or 20W-40 oil. AMSOIL also makes premium Ea air and oil motorcycle filters utilizing state-of-the-art nanofiber technology.

AMSOIL corporate representatives will be on hand to answer product and technical questions on Main Street west of Junction Avenue in downtown Sturgis. Bike owners seeking an oil change should visit the Pamida parking lot on Lazelle.

For more information visit AMSOIL Publicity and Events.

About the Company: AMSOIL has been the recognized leader in synthetic lubrication since 1972.  For more information about AMSOIL synthetic motor oils contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491.  AMSOIL INC., AMSOIL Building, Superior, WI 54880, or go to www.amsoil.com.

News Contact:
Ed Newman
Director of Advertising
Ph. 715-392-7101
enewman@amsoil.com