Integrity and Ethics
by Ed Newman
AMSOIL Marketing & Advertising Manager
This article appeared in the National Oil
& Lube News, December 2002
It started like this. A friend of mine, after checking out my wife's
car, said it needed grease. It was loose underneath, he said.
There was a new quick lube that opened
up near the mall, so I decided to give them a try. I brought the car
to the quick lube, told them twice that it was very important that
they grease the car and went off to the nearest bookstore on foot.
When I returned to pick up the car, I
asked specifically if they greased it. The counterman said, "I
will check." Now greasing the car is a standard procedure listed
on the wall and I should not have to ask, but I figure that the only
reason I brought the car in was for the grease job. (I usually change
the oil and filter myself.) He came back and told me, "He says
most of the fittings are too rusted and he couldn¹t grease all
of them." I asked the counterman what to do and he said I'd need
to take it to a mechanic and get new fittings.
I bought new grease fittings and brought
the car over to Harbor Garage. (It's nice to have a mechanic within
walking distance of the office, when able.) After the once over he
told me there was nothing wrong with the existing grease fittings
other than they hadn't been touched in a while. He gave me a grease
job and charged me eighteen dollars.
In other words, somebody at the quick
lube was not honest.
You can be sure my fiber was broiling
as a result of these roguish ill-bred wagtails. Since time is money
(two more trips to quick lube, a trip to auto parts store, a trip
to mechanic, plus parts and labor costs) I figure the only way to
get something back from this is to write a few articles about ethics
and somehow save someone else the hassle I went through.
NEXT
I went back to the quick lube and shared what I was told at Harbor
Garage. The QL manager, a different one this time, said he would check
into it if I went and got the VIN number off my wife's car, which
was now parked at my father-in-law's. He also said there was nothing
he could do without my bringing the receipt. I came back another day
with the receipt and VIN number. Based on what I presented, he said
that there was no evidence that the car was worked on because the
VIN number wasn¹t on the paperwork. Furthermore, he wouldn't
reimburse me for the work done at Harbor Garage because I didn't --
stupid me -- remember to bring THAT receipt in with me this time.
When I went back the third time (excluding
the initial oil change) I found the original assistant manager whom
I entrusted my car to, and although he could give me no money, I got
a coupon for a free oil change. (Yes, but will they grease the fittings
next time?)
WHY DO PEOPLE CHEAT?
There are several reasons people behave badly. First, they get seduced
into believing they can get something (money, diplomas, trophies)
for nothing (no effort.) In the short run this actually seems to work.
But there are problems. We fail to learn the true price of things.
When we cheat, the short term gain is
appealing. But a business is only as good as its reputation. This
short term gain will end in long term pain for the employee who practices
deceit and the business that condones it.
Cheating is a selfish behavior, almost
always motivated by self-centered, rather than "others-centered"
concerns. It is the antithesis of good customer service. It is also
a symptom of dysfunction in a business when a pattern of deceit is
permitted to continue.
INTEGRITY
The word integrity comes from a root word meaning wholeness or completeness.
It has come to be associated with the word honesty because what we
believe corresponds to what we say and is in harmony with what we
do.
The whole of business and enterprise
is built on trust. When the package label reads "Twelve Ounces"
we expect it to contain twelve ounces. When we give our credit card
number to a department store to purchase a pair of shoes, we do not
expect them to ring up four thousand dollars of additional charges
for furniture or appliances.
And when we tell people we greased their
fittings and performed a ten point check, we'd better have done it.
A bad experience damages not only the credibility of your own shop
but tarnishes the whole industry.
OIL CHANGE INTERVALS & HONESTY
I have in my hand here a letter to the editor of a Chicago newspaper
automotive column in which a fellow named Ruben doesn't know what
to think about his brother's BMW going 9,000 miles without an oil
change. His brother told him that the oil change interval for the
car was 2 years or 20,000 miles because BMW puts synthetic oil in
at the factory. Ruben asks, "Is this true?" He couldn't
believe any oil would go that far.
The Answer Man replied, "Yes, it
is true." He wrote that the brother should be commended for reading
the owner's manual.
But what do we say and do? I know quick
lubes where the last thing they want is for people to read the owner's
manual. The industry's fear of people extending their oil change intervals
has made many mechanics and quick lube operators tread a fine line
between truthfulness and deceit. The inability to acknowledge the
long drain capabilities of synthetic lubricants will result and is
resulting in a loss of respect and credibility.
Instead of denying the possibility of
extended drain intervals, it would be better to educate customers
to the fact that they have choices. They can pay more for the convenience
of coming in less often with a premium synthetic motor oil, or do
the routine of conventional oil and frequent oil changes. Consumers
should have a choice and be informed about their choices. If we don't
make the effort to educate consumers ourselves, the auto manufacturers
will happily do it for us.
Ed Newman is Marketing & Advertising
Manager for AMSOIL INC.