Lessons
from a Duck-Billed Platypus
by Ed Newman
AMSOIL Marketing & Advertising Manager
This article appeared
in National Oil & Lube News, August 2004
No
question about it, the duck-billed platypus is
one strange creature. About the size of a pet
cat, this weird furry mammal lays eggs like a
reptile, has a snout like a ducks bill,
a flat tail like a beaver, webbed feet like a
goose, and walks with legs out to the sides like
a lizard. In addition the male platypus has a
venomous spike on its ankles which enables is
to kill in self-defense.
No
European had ever seen such a critter until 1797
when British explorers made their first sighting
on the banks of a lake near the Hawkesbury River
in New South Wales, Australia. The first record
of the duck-billed platypus can be found in Lieutenant-Colonel
David Collins Account of the English
Colony in New South Wales in which he catalogues
a whole host of strange creatures unique to the
land Down Under. In great detail he described
this most unusual new specimen.
The
response in England was less than enthusiastic,
though they cant be faulted entirely. This
was a creature too bizarre to be believed. The
scientists back home decided it had to be a hoax.
For
much of my life I have been somewhat harsh in
my judgment of these scientists. Their bumbling
doubts and unbelief seem somewhat comical from
our modern vantage point. But put yourself in
their shoes. Not all of the treasures British
sailors brought home from overseas were authentic.
Chinese opportunists, for example, took mummified
monkeys, cut their bodies in half at the waist
and sewed them to the back ends of fish, selling
them to these sailors as mermaids.
They were very clever. (Nowadays we do it using
our Photoshop(R) software, and some folks are
still fooled.)
So
those scientists cant be blamed for being
somewhat skeptical. Ultimately, the whole thing
is a matter of trust. I have no record here of
what their thinking was. They may have believed
the explorers were playing them for dupes. Hence,
they distrusted this strange evidence of a creature
unlike all others. Or, it may be they felt the
explorers were good men who themselves had been
duped.
Frankly, a healthy skepticism is not necessarily
a bad thing. But at some point, keeping a closed
mind to new ideas has its own risks and consequences.
One of these risks is that we never learn anything
new, or fail to believe something thats
true.
MODERN
TIMES
At
this point its time to turn this column
in the direction of synthetic motor oil, because
Im not sure how interested youll be
in the other things I learned about duck-billed
platypuses while researching this column.
Quite
honestly, I believe a lot of oil change professionals
are like these scientists when it comes to synthetic
motor oils. You know what Im talking about.
Snake oil, thats all it is.
Whatever thats supposed to mean. Do they
mean it is oil from snakes? Or oil that is being
sold by snakes? I would guess the latter, hence
real snake oil salesmen were tarred and feathered
in earlier days.
The
more common argument against synthetics is that
they are better than conventional petroleum, but
too expensive to be worth the higher price. They
cost too much, some people say. Compared
to what? Compared to car insurance? Compared to
the inconvenience of 3,000 mile oil changes?
Since
the 1970s countless scientific studies and
SAE papers have been written about the superiority
and performance benefits of synthetic motor oils.
And yet, to this day the biggest opponents to
synthetic oils that I run into are not the common
folk in the street, but rather the trained professional
mechanics and quick lube people who ought to know
better. Like the scientists who simply could not
believe those platypus specimens were real, there
are simply too many mechanics out there who have
been trained just enough to doubt
the possibility that synthetics are what they
claim to be.
CLOSING
THOUGHTS
Sometimes,
no matter what the evidence some doubters prefer
to doubt rather than to believe what science has
proven and billions of miles of experience has
demonstrated. At a certain point it becomes obvious
that some people will prefer to be naysayers no
matter how clear or persuasive the arguments are.
Im not making this up. There are oil change
professionals who will never recommend synthetic
oils no matter what.
Now
why is this? If it could be proven that synthetics
were better for the customer, would actually save
them money in the long run, and were more profitable
for the oil change companies that installed them,
whats there not to like?
More
than two hundred years has passed since those
British scientists initially rejected the possibility
of a duck-billed platypus. Their doubts, however,
were soon vanquished with further evidence. How
long will it take for quick lubes to have their
doubts cleared up and resolved? Synthetics exist
because they are meeting real needs for todays
and tomorrows engines. If you've been sitting
on the fence, it's time to take another look.
Ed Newman is Marketing
& Advertising Manager for AMSOIL INC.