AMSOIL Press Release

AMSOIL Press Release

October 15, 2002

 
 

Team AMSOIL Sponsor Recognizes World Snowmobile Association

WSA RECEIVES U.S. AIR FORCE AMERICAN SPIRIT AWARD

For its contributions to U.S. Air Force recruiting efforts, the World Snowmobile Association was presented with the American Spirit Award. The award recognizes the patriotism and support the WSA has provided to the USAF. AMSOIL is proud to be a sponsor of the WSA and congratulates WSA CEO Scott O'Malley and his staff on the award. AMSOIL is also grateful for the support and sponsorship the Air Force is providing the AMSOIL snocross team of DJ Eckstrom and Justin Tate as a valued sponsor.

Official Press Release

(Maple Grove, MN) Officials of the World Snowmobile Association (WSA) have been informed the World Snowmobile Association has been selected as the recipient of the United States Air Forces prestigious American Spirit Award. The award places the WSA amongst some august company, including names such as Bob Hope, Lee Greenwood, the Green Bay Packers, Congressman Jack Kemp, Senator Margaret Chase Smith, Goodyear Tire and Rubber Company to name a few.

The American Spirit Award, first presented to Bob Hope in 1980, is the highest form of recognition given by the Air Force Recruiting Service, and is presented twice a year to a person or organization who has consistently displayed continual support, patriotism and service to the country.

WSA's relationship with the 342d Air Force Recruiting Squadron and the Air Force Recruiting Service has been nothing less than fantastic this year, according to Mariano C. Campos, Jr., Lt Col, USAF, and Commander of the 342d Air Force Recruiting Squadron. Due to the great efforts of WSA in working with Air Force Recruiters, we have been able to bring the Air Force message to areas of the country that aren't normally exposed to what opportunities the Air Force has to offer. WSA executives like Mr. Scott O'Malley as well as the entire WSA team have been extremely gracious to us by giving us not only venues to participate in, but also exposure via media outlets. If there were such a thing as a model for a partnership between Air Force Recruiting and a Corporation, I believe the relationship we have with WSA would be it. That's why we were so proud to nominate WSA for the American Spirit Award, the highest given by the Air Force Recruiting Service. WSA truly deserves it!

The World Snowmobile Association was recognized for its contributions to the Air Force recruiting effort throughout the country. During the 2001-2002 Season, the WSA provided Air Force Recruiters numerous opportunities to reach audiences in Minnesota, South Dakota, Colorado, Michigan, New York, Vermont, New Hampshire, and Wisconsin.

WSA provided the Air Force with booth space for recruiters as well as circulating printed material during events. WSA announcers provided live commercial spots throughout the events, highlighting the many opportunities the Air Force provides. At select National and Regional races live interviews with Air Force personnel were conducted, and space was allocated for the Air Force Experience Simulator vehicle. At the Manufacturers Cup race held at Canterbury Park in the southern Minneapolis suburb of Shakopee, Minnesota, the WSA increased their level of support even more. The Air Force was provided advertising generally reserved for high level sponsors, including prominent placement of the Air Force logo on tickets, banners and television ads. The WSA even arranged for ESPN coverage of the Air Force presence at the race.

We are truly surprised and honored to receive this award, said WSA CEO Scott OMalley. The Air Force has done so much for this country and our way of life over the years, and it certainly has been called on recently into a very active role. To be able to do what we could for the Air Force was really an honor itself, and to receive this award is, well, very special.

News Contact:
Jeremy Meyer
Racing Coordinator
(715) 392-7101 ext. 220

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