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Company Information  

Company
History

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As a jet fighter squadron commander LIEUTENANT COLONEL ALBERT J. AMATUZIO had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Albert J. AmatuzioRecognizing that these same benefits would prove invaluable in combustion engines, Al Amatuzio formulated the first synthetic motor oil in the world to meet API service requirements for automobile engines. The new lubricant performed like no other before it. When the first can of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology

Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all.  He is firmly established among the giants who have shaped the industry.  Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

 

Center: Albert J. Amatuzio
Left: Alan Amatuzio Right: Dean Alexander

AMSOIL Today
Under the leadership of President Albert J. Amatuzio, along with Alan Amatuzio, Executive Vice President and COO, and Dean Alexander, Executive Vice President and General Manager, AMSOIL remains the leader in synthetic lubrication technology.
  • Albert J. Amatuzio
    President and CEO
  • Alan Amatuzio
    Executive Vice President and COO
  • Dean Alexander
    Executive Vice President and General Manager
"The Sum of Its Parts" See the "The Sum of Its Parts"
A three-part video introduction to AMSOIL INC.

Products
Product Chronology
AMSOIL FORMULATES A WIDE SELECTION OF SYNTHETIC LUBRICATING OILS for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. All are distributed through a worldwide network of independent Dealers. This complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life. ...making history with synthetics

 

AMSOIL Building: Superior, WIFacilities
THE AMSOIL CORPORATE HEADQUARTERS, MANUFACTURING PLANT, AND MAIN DISTRIBUTION CENTER are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of nearly 700,000 square feet.

The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as highspeed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.

The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 300 employees.

...geared for the 21st century

The Company of Firsts   

AMSOIL has a documented history of innovation and leadership.

  • First to develop an API-rated 100 percent synthetic motor oil.
  • First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.
  • See Product Introduction Chronology
AMSOIL Business Opportunities

AMSOIL Dealerships
The outstanding products AMSOIL offers present a great business opportunity, too. Individuals just like you can start a Dealership with minimum investment and hassle and maximum opportunity.

Retail Store Accounts
Programs exist for retail outlets that want to resell AMSOIL products and businesses that want to buy AMSOIL products for their own use.

ALTRUM Division
AMSOIL also has a Health Division called ALTRUM, which sells Multivitamins, AquaBrite Water Filters, Pure Power Cleaning Products and AGGRAND Natural Fertilizer Products. The ALTRUM Corporate Website is located at www.altrumonline.com.
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