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AMSOIL Goes Hot Rodding: Boyd Coddington

This spring, AMSOIL signed on for a two year relationship with legendary hot rod builder Boyd Coddington, centerpiece of the hit TV series American Hot Rod. American Hot Rod reaches over one million households each week, where viewers watch Coddington and his crew design and build cutting-edge hot rods. Cars that Boyd Coddington’s team has built have won “America's Most Beautiful Roadster” Award a record seven times and the Daimler-Chrysler Design Excellence Award twice.  He's enshrined in the SEMA Hall of Fame, the Grand National Roadster Show Hall of Fame, the National Rod & Custom Museum Hall of Fame, the Route 66 Wall of Fame, the Street Rod Marketing Alliance Hall of Fame, and he was voted “Man of the Year” in 1988 by Hot Rod Magazine.

This summer, Coddington and his team will use AMSOIL synthetic lubricants and filters exclusively in a mission to set a new land speed record in a Model T Ford with wife Jo Coddington at the wheel. The fabrication and assembling of the car is being featured on three episodes of American Hot Rod.

Speed Week 2007 at the Bonneville Salt Flats will feature over 2000 timed runs by more than 500 cars and motorcycles, including the Coddington/AMSOIL entry.

AMSOIL Teams Up With Boyd Coddington for Speed Week 2007

The Coddington/AMSOIL car design will be based on a 1927 Ford Model T Roadster...

July 27, 2007 ~ AMSOIL Teams Up With Boyd Coddington for Speed Week 2007 AMSOIL INC. and hot-rod building legend Boyd Coddington, host of the hit TLC TV series American Hot Rod, have teamed up for another exciting project. This project will take AMSOIL and Coddington to Speed Week 2007 at the Bonneville Salt Flats in Tooele County, Utah, where the goal is to surpass a speed of 200 mph in a car based on a 1927 Ford Model T Roadster. Built by Coddington and his crew, the car will feature a 1200+ horsepower General Motors intercooled, turbo-charged, 2.0 liter Ecotec engine with a Liberty six-speed transmission and Winters quick-change rear-end. Coddington’s wife, Jo, will drive the Coddington/AMSOIL car toward a record at Bonneville in mid-August, and the building and racing of the car will be featured on a series of American Hot Rod episodes this fall.

...but the final design will look something like this.

As an official sponsor of this event, the AMSOIL logo will be prominently featured on the car, and AMSOIL lubricants and filters will be used exclusively by Coddington and his crew as they work to build it. AMSOIL products will be visible and mentioned throughout the televised programs. Watch www.amsoil.com for further updates on this exciting and historic event.

The Bonneville Salt Flats are located in the northwest corner of Utah, near the Nevada border. Geologists believe a giant lake once covered the area, leaving behind billions of tons of salt and other minerals when the water evaporated. The potential for racing on the barren and flat landscape of the Bonneville Salt Flats was first recognized in 1896, and the first unofficial land speed record of 141.93 mph was set in 1914. By 1949, the raceway was the standard course for world land speed records.

The building of the car will be featured on a series of American Hot Rod episodes.

The hit TLC TV series American Hot Rod draws over one million viewers each week, where they watch Coddington and his crew design and build cuttingedge hot rods. Host Boyd Coddington has won the prestigious “America's Most Beautiful Roadster” Award a record seven times and the Daimler- Chrysler Design Excellence Award twice. He's enshrined in the SEMA Hall of Fame, the Grand National Roadster Show Hall of Fame, the National Rod & Custom Museum Hall of Fame, the Route 66 Wall of Fame, the Street Rod Marketing Alliance Hall of Fame, and he was voted “Man of the Year” in 1988 by Hot Rod Magazine.