In addition to the hundreds of racing programs that AMSOIL has become involved with, there are countless additional events and organizations with whom the company is becoming affiliated. 

Whatever the category, from sports cars, hot rods and diesel trucks to boats and bikes, all have a strong following of enthusiasts. In 2007 AMSOIL initiated several new alliances to further share the benefits of AMSOIL lubricants and filters with these dedicated fans of performance and style. These relationships with respected organizations and events help the company to connect with a broad subculture of passionate car and truck enthusiasts.

Chief of these are the Mopar Muscle Engine Challenge, the Diesel Power Challenge, the Four Wheeler Top Truck Challenge, the National Street Rod Association and SEMA Hall of Fame Builder Boyd Coddington.