Interest-Based Ads

Interest-based ads are sometimes referred to as personalized or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).

What type of information do we use to show interest-based ads?

To serve you interest-based ads, we use information such as your interactions with Amazon website, content, or services. We do not use any personally identifiable information, such as your name or e-mail address, to serve interest-based ads.

We use cookies, pixels, IP addresses, and other technologies (collectively, advertising technologies), which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, we use cookies or other information such as IP address to limit the number of times you are shown the same ad.